Mark Tonnesen’s Function-First Approach

Mark has joined CIOPS as an Associate.  Here’s his recent article on CIO Leadership styles:

Neustar Inc. is a global information services provider and a leader in connection science, but it faces the same challenges as any other organization. For Mark Tonnesen, the chief information officer, chief strategy officer, and vice president of operations, the focus remains on the end consumer, and how to deliver a product better, faster, and cheaper.

“We may be selling our products and services through a B2B model, but we still have to consider the end consumer as we think about design, packaging, and delivering those products and services,” Tonnesen says. “To me, the new challenge is how we can package those in a way that we can deliver them faster, continuously meeting or exceeding their expectations, so we have the immediacy of new features and functions, or pricing and discounting and packaging together as one.”

Read more at Sync Magazine...

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