By Rocky Vienna
Principal
Good news! Businesses have never been closer to their customers. In fact, with the popularity of mobile apps, you can literally be in their pockets. Bad news – it’s a two-way street. Customers have immediate and impactful tools like Yelp, Twitter, and Foursquare to provide feedback to others on your product and services. A bad review can cause a feeding frenzy and negatively impact your brand.
These realities help explain why large companies have heavily invested in Big Data and Analytics. These platforms allow companies to reap the rewards of improved prospect-to-customer conversion rates, increased customer loyalty and the ability to quickly respond to service issues. And all of these things, in turn, help prevent the negative online reviews that all companies dread.